Evaluating the Role of Social Media Influencers in Promoting Events in Dutse Local Government Area, Jigawa State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Social media influencers have emerged as powerful tools for event promotion, leveraging their large followings and content creation skills to generate awareness, engage audiences, and drive attendance. In Dutse LGA, events such as cultural celebrations, business expos, and community programs rely increasingly on digital platforms to reach diverse audiences. Social media influencers play a crucial role in bridging the gap between event organizers and target demographics, using platforms such as Instagram, Facebook, and TikTok to amplify event visibility. However, the effectiveness of influencer marketing depends on factors such as audience alignment, authenticity, and content quality. While some events have experienced significant growth due to influencer promotion, others have faced challenges such as poor audience engagement and mismatched collaborations. This study evaluates the role of social media influencers in promoting events in Dutse LGA, exploring their impact, challenges, and best practices for effective partnerships.
1.2 Statement of the Problem
Despite the increasing reliance on social media influencers for event promotion in Dutse LGA, many organizers struggle to achieve desired outcomes due to challenges such as inappropriate influencer selection, low engagement rates, and a lack of measurable results. Furthermore, there is limited empirical research on the specific contributions of influencers to event success within the local context. This study seeks to fill this gap by evaluating the role of social media influencers in event promotion, identifying challenges, and offering recommendations for optimizing their impact in Dutse LGA.
1.3 Objectives of the Study
- To analyze the impact of social media influencers on event promotion in Dutse LGA.
- To identify challenges faced by event organizers in collaborating with social media influencers.
- To propose strategies for maximizing the effectiveness of influencer partnerships in event promotion.
1.4 Research Questions
- What impact do social media influencers have on event promotion in Dutse LGA?
- What challenges do event organizers face in working with social media influencers?
- What strategies can enhance the effectiveness of social media influencer partnerships?
1.5 Research Hypotheses
- H0: Social media influencers do not significantly impact event promotion in Dutse LGA.
- H1: Addressing collaboration challenges improves the effectiveness of influencer-driven event promotion.
- H2: Strategic partnerships with influencers positively influence event attendance and engagement.
1.6 Significance of the Study
This study highlights the growing importance of social media influencers in event promotion, providing valuable insights for event organizers, influencers, and marketers in Dutse LGA. By identifying challenges and offering actionable recommendations, it seeks to optimize influencer marketing strategies, enhancing the reach and success of events. The findings contribute to the broader understanding of digital marketing and its role in fostering community engagement and economic growth.
1.7 Scope and Limitations of the Study
The study focuses on the role of social media influencers in promoting events within Dutse LGA, Jigawa State. It examines their impact, challenges, and strategies for improvement in the local context.
1.8 Operational Definition of Terms
- Social Media Influencers: Individuals with significant online followings who create content and influence audience behavior.
- Event Promotion: Activities aimed at creating awareness and encouraging participation in events.
- Digital Marketing: The use of digital channels and tools to promote products, services, or events to target audiences.
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